Rogers said GGG was »absolutely working under poe currency the assumption » that Blizzard would declare Diablo 4 this Blizzconup until the recent blog article. « Path of Exile patch] 4.0.0 is designed to go against D4, entirely: we’re operating under the assumption that we were going to need to bring our A-game with 4.0.0, because Blizzard would be announcing that. »
As I noted at the time, the debacle around Blizzcon has stirred up an interesting discussion not only about the franchise, but how games are discussed and announce by developers generally. For their part, and as someone operating in precisely the same genre and in precisely the business more widely, the Kiwi devs posited that Blizzard had gotten the messaging entirely incorrect and had lost touch.
« The way in which the PR has gone [Diablo Immortal]… this type of bothered me a bit. Most of us make errors about PR, it occurs. But it is bizarre if you double down on that, which to some extent that they have, » Rogers explained.
It’s well worth remembering that buy poe exalted orbs has been successful despite its initial failings.